ERA 69
Dropped from the label. Built for the culture.
Era 69 is the merch-first fashion arm of a new-age music label—where the energy of the stage flows straight into wardrobes. Born at the intersection of sound and street, we create statement-making apparel for men and women that feels as good as it looks: bold, comfortable, and unapologetically current.
Meet Street Era
With—limited drops, everyday comfort, culture-first fits.
Men’s and Women’s streetwear staples: graphic tees, oversized fits, hoodies, joggers, co-ords, and drops that move with the music.
Artist and label-led capsules: limited runs that capture the pulse of new releases, tours, and underground moments.
Quality-first builds: breathable fabrics, long-lasting prints, and silhouettes designed for everyday wear—on stage, off duty, or anywhere in between.
What Makes Us Era 69
Born from a label, built for the culture—street-ready fits with studio soul.
Limited drops, lasting quality—crafted to outlive the hype and replay on repeat.
Oversized tees to tour capsules—pieces that go from stage to street without missing a beat.